Project #1
Cross-team alignment &
quick MVP delivery for B2B launching
Context
A company had been trying to develop a new B2B product for two years but was struggling to align teams on the value proposition and communication for the target audience.
Problem
This misalignment caused delays and confusion, putting the product launch at risk. The lack of clarity was resulting in a loss of competitiveness and revenue.
Result
We created 3 MVPs in 8 weeks, which were presented to the C-suite for strategic decisions, accelerating the decision-making process.
Example of a tool used in the 1st workshop with the company’s team.
For a detailed walkthrough of the process, please get in touch.
My role as
Service Designer & Innovation Facilitator
I facilitated 8 ideation and co-creation workshops in 8 weeks with a senior multidisciplinary team to validate the most risky ideas and gather information to build commercially viable offers.
Through an iterative process, we developed 3 data-driven value propositions that were tested with the target audience.
Client feedback
”We are impressed by what the team has achieved in such a short amount of time.”
— Steering Committee
”This approach brought alignment and accelerated our decision-making process, giving a push to deliver on milestones.”
— Global Marketing Director
”The first time I have seen a strong collaboration between different roles.”
— Senior Corporate Sustainability Manager
Project #2
Applying service design to improve women’s health in Italy
Context
In a human-centered design project, I worked in an international team of 4 designers as part of the Service Design Challenge, organized by Philips, IBM, and the Ellen MacArthur Foundation. The goal was to create innovative services to improve women’s heart health in Italy.
Problem
Women’s heart health in Italy faces significant challenges, with a lack of awareness and adequate support, especially in local communities. There was a need to find user-centered solutions to address the root causes of these issues.
Result
The project generated practical insights that shaped Cura, a product-service focused on empowering women in local communities to better care for one another, promoting healthier lives. The project was showcased at Dutch Design Week 2020 and at the London Design Biennale 2021.
My role as
Service Designer &
User Research Lead
As the User Research Lead, I created a research plan that started with detailed desk research, expert and user interviews. The data was gathered into deliverables such as issue cards, personas and journey maps to communicate actionable insights and used as discussion prompts during the ideation phase.
My role as a Service Designer involved translating the research insights into strategic design solutions. I facilitated workshops to co-create ideas, prototyped service concepts, and iterate them based on user feedback. By mapping pain points and opportunities, we were able to design an innovative service concept, deliver a detailed service blueprint and optimize the journey.
Process & selected deliverables
