Design for
better & faster
business results
Unlock innovation to accelerate growth and deliver long lasting impact
Make better decisions, faster
I help teams understand what people need , stay aligned toward their goals, and leverage data storytelling to make faster, informed decisions.
Optimize your offer delivery to achieve better outcomes
I deliver greater efficiency and higher customer satisfaction, by optimising your offer delivery process. Work with me to find out how to streamline operations, meet your client needs more effectively, and ultimately drive better business results.
My tool kit
DESIGN THINKING
Human-centered approach to problem-solving using the Double Diamond framework. Key tools include EMPATHY MAPS, IDEATION TECHNIQUES, and RAPID PROTOTYPING.
SERVICE DESIGN
Optimize service interactions. Tools like SERVICE BLUEPRINTS, CUSTOMER JOURNEY and ‘AS-IS’ MAPS are useful to visualize the current state, identify pain points, and guide the development of user-centered solutions.
WORKSHOP FACILITATION
You will never again say a meeting could have been an email. Processes like DESIGN SPRINT follow a clear sequence, fostering productive discussions and driving actionable outcomes.
BEHAVIORAL SCIENCE
Reveal hidden challenges and apply a different lens to qualitative insights. Tools such as COGNITIVE BIAS ANALYSIS, BEHAVIORAL MAPPING, and HEURISTIC EVALUATIONS assist in understanding these underlying complexities.
BUSINESS INNOVATION STRATEGY
Grow and stay competitive. Tools like BUSINESS MODEL CANVAS, VALUE PROPOSITION CANVAS, and ECOSYSTEM MAPPING help organizations explore untapped markets, refine their offerings, and craft innovative, long-term solutions.
RISK & IMPACT ANALYSIS
Identify potential challenges and evaluate their risks. By using tools such as RISK MATRIX, SWOT ANALYSIS, and ASSUMPTIONS MAPPING, teams can prioritize issues and minimize negative results.
About me
Award-winning Service and Strategy Designer with over 7 years of experience in design for innovation, technology, and sustainability.
After 6 years in Europe, I am returning to Brazil with a strong background in design thinking and a master’s degree in Service Design from Politecnico di Milano.
I currently focus on identifying pain points and opportunities, developing prototypes, and facilitating workshops, always aiming for comprehensive and effective solutions that drive business results.
